News and articles
Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
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Biskids organic biscuits
Biskids organic biscuits can be given to children from the age of 6 months and they are made without added sugar or palm oil. Their high fibre content supports healthy...
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Márka Mango
Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...
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The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
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NIVEA® CELLULAR Epigenetics skin rejuvenating Serum with Epicelline® 30 ml
Using the patented Age Clock Technology, Epicelline® is scientifically proven to reverse 10 visible signs of skin aging in just 2 weeks. Contact: Beiersdorf Kft.; Tel.: +36-1-457-3900; hungary.nivea@beiersdorf.com; www.nivea.hu...
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Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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NATRUE Barista Oat Matcha Latte
Traditions play an important role in our lives, but let’s face it: we live busy lives and convenience often wins. This is why NATRUE has created Barista Oat Matcha Latte,...
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The digital SZÉP card will be available from September – the limit will also increase
The changes announced last year in the use of SZÉP cards will come into effect from September 1st of this year: all cards must also work digitally, and the annual...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers, among Czechs, ketchup hot dogs, and Croatians and Slovaks swear by pizza minis – this is revealed by the analysis...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation report, revealing that the company has taken further steps to reduce its carbon footprint. By the end of 2024, Mars...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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A vásárlók bevonásával készült az ALDI Kasszasztori reklámkampányának folytatása
The ALDI Cashier Stories advertising campaign continues with new episodes. The great popularity of the commercial series that started in 2021 encouraged the department store chain to continue. In addition...
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Tourists are also responsible for the fate of Lake Balaton
Several European countries have already introduced strict regulations to protect lakes: in Croatia, for example, the number of tourists at the Plitvice Lakes has been maximized, and in Italy, plastic...
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eMag has permanently closed its stores in Hungary – the company is focusing on the online marketplace
On August 22, the last Hungarian store of eMag, which operated in Etele Plaza, also closed its doors, reports 24.hu. The Kelenföld unit was previously considered the company’s flagship, but...
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The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
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Nineteen million forint fine, 308 kilograms of destroyed melons are the results of the NKFH inspection
The National Trade and Consumer Protection Authority (NKFH) has launched a comprehensive inspection campaign in cooperation with county government offices, focusing on watermelons. The experts inspected 485 commercial units, checked...
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Tariff war: Europe moved first, Magyar Posta waited
While mail to the United States is being suspended across Europe, Magyar Posta was still able to send parcels early Tuesday afternoon. This is unusual because most countries had already...
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Hungarian food tracking development presented
A Hungarian development could revolutionize food traceability. SeaCon Europe’s QSTS system documents the journey of products from producer to store in detail, and the associated Product Broker provides customers with...
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A Bulgarian company has acquired one of the largest cooking oil producers in Romania, Argus
Bulgarian Buildcom EOOD has acquired one of the largest Romanian cooking oil producers, Argus, economedia.ro reports, based on the company’s announcement. The previous majority owner, the investment fund Infinity Capital...
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16 rapeseed hybrids tested in GOSZ-VSZT-NAK experiment
The national post-registration variety trial of winter rapeseed by the National Grain Growers’ Association (GOSZ), the Seed Association Interprofessional Organization and Product Council (VSZT), and the National Chamber of Agriculture...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Why did the interest rate stay the same?
The decision-making body of the Hungarian National Bank did not change the key interest rate at its meeting on Tuesday, so it remains at 6.5 percent. According to Dávid Németh,...
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Visit Hungary: St. Stephen’s Day program series attracted 23 percent more guests to Budapest
The St. Stephen’s Day program series attracted 23 percent more guests to Budapest this year compared to last year, with 35 percent more domestic and 20 percent more foreign tourists...
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More than 80,000 children receive free school supplies with government support
By the start of the 2025/2026 school year, 81,000 students will receive the tools that are essential for starting school, with the support of the government, the State Secretary responsible...
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