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SMEs save on marketing

According to the research of internetvallalkozas.com; last year, the SMEs were dealing with their already existing customers and the tracing of new markets, marketing spendings were drastically curbed. According to...

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We like to buy vitamins in drugstores also

Nowadays we spend every fifth HUF for vitamin in drugstores. While we could observe the emergence of agency networks in 2008, in 2009, the turnover of drugstores increased significantly by...

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KSH hanged the consumer basket

The crisis has changed the consumer habits, so the Central Statistical Office (KSH) also changed the consumer basket: the ratio of consumer durables decreased. The Central Statistical Office (KSH) each...

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HunDeszt for the fifth time: this time in the winter

Almost 30 pálinkas received gold certification at the industry's most prestigious national contest, the HunDeszt pálinka competition. The jury announced winners in 12 categories. From the 283 samples, 29 pálinka...

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Hungarian economy declined by 6 percent last year

According to KSH’s and Ecostat’s datas; The latest Hungarian GDP data caused a slight positive surprise among analysts. The Hungarian economy shrunk by 4 percent in the last quarter of...

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The denominator will be at the Bocuse d'Or Hungary

The finals of the Bocuse d’Or Selection Hungary will be held at the Foodapest exhibition, Budapest on the 21st and 22nd of February. Paul Bocuse, the denominator of the competition...

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The number of employed people can decrease with millions in the coming decades

The Economic and Social Council (GSZT) is concerned about the demographic trends in Hungary, and proposes to prepare a comprehensive program to improve the situation – said Parragh László president...

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More optimistic mood in the three-fourth of the world

According to the research of Ipsos and Reuters News; positive consumer evaluation of the economic outlooks published for the first time, since the large destruction of the recession. In the...

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Food price insecurity

Food price can go up and down in the forthcoming months. The exchange rate of the U.S. dollar and the changes in demand can also affect the price of the...

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The Arany Korona cooperative will help the Hungarian small-scale producers

The Arany Korona which is a marketing cooperative was formed in October last year and would like to help domestic manufacturers and service providers, in the distribution of Hungarian goods....

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The increasing of recycling is a Europe-wide trend

According to the survey of the European Container Glass Federation (FEVE); The household glass recycling in Europe increased into record heights, in 2008. In 2008, 25.5 billion bottles, about 11...

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OKSZ vs. Agricultural Office

The National Trade Association expressed its consternation in a communication, in context with the Agricultural Office’s Food Code related resolution. According to OKSZ; the Office cannot determine such implementing terms,...

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2010 may be worse for German households, than last year

In 2009, consumption in Germany increased by 0.4 percent, boosting the economic development. In 2010, household spendings are expected to stagnate – appears in the latest research of GfK Group....

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CSR – what lies behind the letters

In 1987, the United Nations’ World Commission on Environment and Development established the following definition: ‘sustainable development is development that meets the needs of the present without compromising the ability...

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Two-digit decrease among frozen convenience foods and ready-made meals

ConsumerScan by GfK Hungária reveals that narrowing spending possibilities of households had a significant effect on convenience foods and ready-made meals as well. The market was expanding until 2007, when...

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Preserving industry produces less

Two thirds of the preserving industry is dominated by Hamé, Univer and Bonduelle. Last year they held back production by 15-20 percent. The canning segment’s annual sales revenue is HUF...

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Creative yearend

The end of the year was all about the holidays: an arsenal of decorational accessories lured customers and the impulse zone was full of seasonal products. Small household appliances and...

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More-desires in a breadcrumb-era

Trendinspiráció Műhely held its second trend conference at a trendy venue, at the Symbol in Óbuda. Dr Mária Törőcsik, the head of Trendinspiráció Műhely (Trend Inspiration Workshop) opened the conference...

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Trade marketing toolbar – Display

What makes a display work? Why do some of them multiply sales while others remain practically invisible? Are their golden rules? What are the latest trends? To display means making...

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We economise on pizza too

The frozen pizza category has always been price-sensitive and the market has been shrinking since 2007. Despite consumers’ spending more time with cooking at home, frozen pizza sales are not...

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The frozen food market contracted

According to GfK Hungária’s ConsumerScan, 67 percent of Hungarian households bought a frozen product (pizza, meat product, potato, vegetables) at least once in October 2008-September 2009, down 1 percentage point...

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Most people would prefer free Internet content

80 percent of Internet users would like free access to Internet contents; one third want free content without advertisements, but the majority would tolerate advertisements if access was free. In...

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FUN – Former Unilever Network

On 20 November, the meeting with the above name was held for the 2nd time on Margaret Island. This time it was a bit different, because several colleagues who are...

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Environmental product charge system changed again from 1 January

As recession hit different industries to a varying extent, actors in the packaging industry sensed the crisis differently. Those who produce packaging for daily consumer goods were affected less or...

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More expensive milk chocolate egg and rabbit figures are the most popular

Easter sweets sales are expected to be around HUF 2.3 billion-2.5 billion. According to the Nielsen Retail Index, seasonal turnover growth stopped in 2008 – in volume there was an...

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Baking industry concentrates further

While last year’s grain harvest was good, low buying prices were a disappointment to farmers. The baking industry has been concentrating for years; the number of small companies is declining,...

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Retail keeps shrinking

Retail sales continued to fall in October, informs KSH’s quick report. Volume sales of retail stores were down by 4.7 percent in the first t en months of 2009 and...

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Hungarian exhibitors, old and new

Tranzit-Ker Zrt. of Debrecen was one of the debutants at the fair; their annual turnover is HUF 8-10 billion. Head of Tranzit-Dió Kft. (a member of the group), Péter Szabó...

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It is rewarding to care about hair

Hair dye belongs to the smaller categories on the cosmetics market, but it is very important and it expands by 3-5 percent every year. No wonder, as many decide to...

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You can look and you can touch – Easter chocolate figures

After last year’s renewal, this year it is the turn of presenting the assortment in a spectacular fashion at Bonbonetti, the market leader in Easter chocolate figures production. According to...

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