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Campaign to encourage pork consumption launched
Red meats occupy a prominent place in a balanced diet, as they contain many minerals that are difficult to absorb from other foods – this is what the “Celebrate with...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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The secret of success is creativity…
…this is what the Superbrands award winners voted for in the impromptu mini-survey at the awards gala. What do Gmail, Skype, thefacebook, and the Superbrands programs have in common? They...
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St. Hubertus’ new campaign conveys the magic of nature
St. Hubertus is drawing attention to the power of the wilderness with a series of interviews called “Friends of Nature” and providing a glimpse into the stunning beauty of our...
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Hungarian HR leader wins one of Europe’s most prestigious diversity awards
Zsófia Komáromi, Chief Talent Officer of Publicis Groupe Hungary and Talent Transformation Partner of Publicis Groupe CEE, was awarded the 2024 HR Diversity Champion of the Year category at the...
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NAV Audit Trends in 2024: Lessons and Focus Areas of Transfer Pricing Data Provision
The regulatory and practical challenges of transfer pricing were analyzed at Deloitte’s latest webinar, where tax advisor experts and a representative of the Tax Administration shared their experiences on the...
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Future-oriented decisions were made at the COP29 conference – The UN fund will be accessible from 2025
The United Nations Climate Change Conference was held in Baku from 11 to 22 November. The summit of world leaders on climate protection focused on a joint effort to help...
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Lidl prepares for Biedronka’s market entry in Slovakia
Lidl in Slovakia underlines its claim to price leadership. The discounter is permanently cutting prices on basic groceries, thus anticipating a VAT reduction that will become mandatory at the beginning...
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The 2024 “Szaloncukor of the Year” Awards: Innovation and Rising Challenges in the Confectionery Industry
Hungary’s quintessential Christmas treat, the szaloncukor, took center stage at the 2024 “Szaloncukor of the Year” awards. The winners – Stühmer, Gyulai Kézműves Cukrászda, and Sulyán Cukrászda – impressed with...
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Inside Aldi Nord’s ANIKo discounters in Germany
The latest store concept of Aldi Nord in Germany enhances efficiency and spotlights fruit and vegetables, reflecting its commitment to price leadership in the market. By optimizing in-store processes and...
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Another triumph of Hungarian cheese culture – Hungarian cheeses conquered the World Cheese Awards!
Hungarian artisanal cheeses stood out again this year at one of the world’s most prestigious cheese events, the World Cheese Awards held in Portugal. Breier Farm’s Pilisi cheese was once...
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Another scam is spreading – fraudsters are misusing the names of law firms
In recent weeks, many companies have come under a new type of attack – they receive emails that appear to be genuine solicitations from lawyers in the name of real...
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Protechtor Future Summit: Economic and political experts are already expecting a collapse, but optimism remains unwavering among business leaders
Climate change, epidemics, resource shortages, security threats – there have always been crises, but there has never been an example of so many crises challenging humanity at the same time,...
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Europe’s cheapest Christmas market is here now
The Christmas market in Sibiu, Transylvania, has now become one of the most popular Advent events in Europe, and in 2024, according to the British Eurochange survey, it was also...
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Hybrid work and active commuting: improving well-being and productivity
The results of a survey by the International Workplace Group (IWG)* highlight that hybrid working – which allows employees to split their working hours between home and office – not...
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High quality is ensured in the Christmas fish offer this year as well
The weather did not make things easier for domestic fish farms this year either, but despite the difficulties caused by the drought, there will still be plenty of high-quality Hungarian...
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Nébih: the distributor recalled 30 grams of Whey protein chocolate-flavored whey protein
Due to the possible presence of metal fragments, Tízpróba Magyarország Kft. (Budaörs) has recalled 30 grams of Whey protein chocolate-flavored whey protein with a best-before date of February 2026 from...
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Using 30% less materials would be a solution to the climate crisis
The circular economy is a global imperative: it transcends geographical boundaries and requires collaboration between nations, organizations and stakeholders from different backgrounds. This was the key message at the 7th...
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Will the craftsman or Temu sign be under the tree? – a survey was conducted by the Hungarian crafts website Meska
According to a survey by the Meska online craft marketplace, nearly 80% of people are buying personalized gifts this Christmas, a significant portion of which are handmade surprises. The research...
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The Hégető Honorka Awards were presented for the twentieth time
This year, the Honorka Hégető Awards were presented for the 20th time, with a record number of 83 video and photo submissions, of which the jury awarded five video and...
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The World Science Forum starts in Budapest today
The World Science Forum (WSF) begins today in Budapest, with the theme this year being the relationship between science and policy in times of global transformation. The forum, which has...
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Lidl Germany returns to its discount roots
Lidl is modernizing its German stores to counter Aldi’s return to growth and to reflect changing consumer preferences. The new strategy emphasizes simplicity and efficiency while reinforcing Lidl’s discounter image....
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DRS System in Hungary: Tips for Successful Returns
On January 1, 2024, Hungary launched the DRS (Deposit Return System), enabling the return of single-use beverage containers – including metal, PET, and glass bottles – ranging from 0.1 to...
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TECHXPO 2024: Antal Rogán will give the opening keynote speech of the conference
Tomorrow, the four-day TECHXPO 2024 event will begin, bringing together prominent figures from Hungarian and regional business, government and academic life in Budapest from November 21 to 24. The event...
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Aldi needs more customer data
Aldi must dig deeper into data to get closer to its customers. Germany’s Aldi is doubling down on price to defend its position as the price setter in its domestic...
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