Other
Calculating with everything
Date: 2010-07-06 08:00:00
Anna and her team not only prepared for the competition, but did market research too because they want to see their product in the shops. I am quite sure that...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Margarine sales grew, average prices fell
Date: 2010-07-06 08:00:00
Few food categories were able to grow in both value and volume last year, but margarine was one of them. Retail value sales were up by 4 percent in April...
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Házi Piros Paprika celebrated 20 years
Date: 2010-07-06 08:00:00
On 4 June Házi Piros Paprika Kft. celebrated its 20th birthday in Bakodpuszta. Last year the company’s sales revenue was HUF 2.6 billion and they integrated 2,000 hectares of land....
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The World’s Hottest Brands
Date: 2010-07-06 08:00:00
AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...
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Innovations brought results on the margarine market
Date: 2010-07-06 08:00:00
While a couple of years ago margarine was the victim of persecution, today the category has a healthier image and it develops steadily. Baking margarine sales data from last year...
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Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
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Temporary brand ambassadors
Date: 2010-07-06 08:00:00
Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...
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Modern oils in several flavours
Date: 2010-07-06 08:00:00
Maresi Foodbroker Kft. distributes KRONEN maize germ cooking oil, which is rich in quality fatty acids and vitamin E. Rita Habuda Salámosy, Maresi’s managing director told that KRONEN oil is...
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Trade Marketing Club special award: Maspex Olympos, Apenta Drink for a million Forints or for a holiday every week!
Date: 2010-07-06 08:00:00
The main goal of Apenta’s 2009 campaign was to make more people try the renewed product range, with its modern bottle shape and a more expressive label design. A prize...
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The margarine market expanded despite the recession
Date: 2010-07-06 08:00:00
According to GfK’s Consumer Scan, 73 percent of Hungarian households bought some kind of tub margarine and 60 percent purchased baking margarine in the first quarter of 2010 – both...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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Fighting those extra kilos
Date: 2010-07-06 08:00:00
Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...
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Large packaging units sell better
Date: 2010-07-06 08:00:00
Value sales of carbonated soft drinks grew in stores larger than 400 m² in the April 2009-March 2010 period; value sales fell in stores smaller than 400 m² – informs...
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Who will be the most talented young Hungarian?
Date: 2010-07-06 08:00:00
Beck’s Different By Choice Award talent search contest ended on 10 May. From the 47 nominees 10 qualified to the second round. Until 9 June the public can cast their...
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Customised bath bomb
Date: 2010-07-06 08:00:00
After a long day of hard work everyone loves to plunge into a hot bath. Especially if we can prepare the fragrant bath balls ourselves – it only takes five...
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Sugar-free soft drinks – now in the lower categories too
Date: 2010-07-06 08:00:00
Carbonated soft drink retail sales fell last year, in terms of value and volume alike, but the decrease did not affect the different retail channels to the same extent. –...
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Energising fake blood
Date: 2010-07-06 08:00:00
A US company is capitalising on the booming vampire trend. They put BLOOD Energy Potion on the market, an energy drink in a bizarre packaging: it comes in small bags...
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Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00
Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...
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Ecologic packaging for the milk industry
Date: 2010-07-06 08:00:00
A California company developed a packaging solution called Eco|logic, which makes possible the 100-percent recycling of packaging material. The two-layer packaging – used in the milk industry – combines a...
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Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00
An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...
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Retail keeps plunging
Date: 2010-07-06 08:00:00
According to KSH’s report, there was a 4-percent decline in domestic retail turnover in March, compared with data from March 2009. In the 1st quarter, retail turnover was 4.6 percent...
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What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
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Food exports falling
Date: 2010-07-06 00:02:59
The trade balance is still improving, but already there are signs in the improvement of the internal demand. The export-import gap is narrower than last year: exports improved by 16.8,...
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Beverage producing techniques at the Brau Beviale
Date: 2010-07-06 00:02:41
The Brau Beviale 2010, that will be held between 10 and 12 November prepares in the Nuremberg Exhibition Centre with a new look and with full force to the start....
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French Fair and street party in the downtown of Budapest
Date: 2010-07-06 00:02:21
The 31 stands of the French fair is waiting the guests with real French fairground atmosphere, children and sports programs, and with live music on the 10th of July between...
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Euro area’s retail sales increased in April, following a decline
Date: 2010-07-06 00:02:01
According to the report of Eurostat; Retail sales rose in May in the euro area, after the significant decline of April. Retail sales rose by 0.2 percent in May compared...
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The Liegl & Dachser remains one of the leading freight forwarding and logistics company
Date: 2010-07-06 00:01:01
The Pilisvörösvár based Liegl & Dachser continues to take part seriously in the successful recovery of the Hungarian economy and its Hungarian headquarter’s development – said Engelbert Liegl, company founder....
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Food prices are expected to increase
Date: 2010-07-05 00:02:49
On average, about two-fold increase occured in the prices of fruits and vegetables, compared to last year, while dairy and bakery products may become expensive. Dairy products may increase by...
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InterMopro, InterCool and InterMeat in Düsseldorf
Date: 2010-07-05 00:01:59
The exhibitors of the InterMopro, InterCool and InterMeat fair of Düsseldorf meet the new consumer expectations, between 12 and 15 September. Meat, milk and refrigeration industry products will be presented...
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