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More colour in domestic market of decor cosmetics

Hungarian women tend to use less make up than women in neighbouring countries. Mainly foundation cream and mascara are used, while coloured products like lipstick are not very popular. According...

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Cooking oil producing highest price rise

The average rise in consumer prices was 0.3 per cent in April. Prices were 6.6 per cent higher than in April 2007. Food prices were up by 1.4 per cent...

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Great Loss reaching its objective

The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products....

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NESPRESSO coffee machines in retail chains

In addition to the showroom in Andrássy út, the full range of NESPRESSO coffee machines has also been available in Saturn and Media Markt stores since June. Nine Budapest stores...

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Hygienic, multiple layer packaging from plastics

Plastics are the most commonly used packaging material for food, accounting for 50 per cent of all packaging materials in Hungary, in terms of volume. Plastics are used in three...

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Food industry in recession

Industrial production was up by 4.3 per cent in March 2008, compared to the same month in 2007. Industrial production was 6.9 per cent higher in the first quarter of...

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VIII. Univer Business Golf Championship

The idea of organising a golf championship for prominent members of the business community was conceived seven years ago. Both active golfers and leading business people open to the idea...

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Revolution in self service

According to a 2008 survey conducted by BuzzBack Market Research for NCR Corporation about consumer attitudes towards self service solutions, 67 per cent of French, German, Italian, Spanish and English...

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Foreign trade of agricultural products with question marks

According to KSH data, our agricultural export expanded almost twice as dynamically as overall export in 2007, achieving record breaking revenues of more than EUR 4.8 billion. Imports totalling EUR...

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Decrease in the EU as well

Retail sales were down by 0.4 per cent in the EUR zone and by 0.7 per cent in the EU-27 zone in March, compared to February. According to Eurostat data,...

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IBM fights queues

IBM has launched a self service cash register system under the name “Anyplace Checkout”. Customers use hand scanners to read bar codes when products are placed in the shopping cart...

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National shop windows

Most countries spend a lot of money on marketing support for their food products in foreign markets. Methods are diverse. In some countries, a government organisation is in charge of...

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Positive balance for foreign trade

Exports totalled HUF 6,394 in January-April 2008, while imports amounted to HUF 6,309. The volume of export was up by 19 per cent compared to April 2007, while imports grew...

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Oily seed plant in Foktõ

The plant to be built by the Glencore group will be the largest facility of its kind in Hungary with an annual capacity of 600,000 tonnes. Construction is expected to...

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Region marketing

Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...

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Higher price for livestock as well

The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...

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Vonalkód Rendszerház at this year’s Industria

Vonalkód Rendszerház Kft, a leading player in the Hungarian automatic identification technology market presented its latest innovations at this year’s Industria exhibition. In 2008, they became the official distributors of...

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Aperitif a la française celebrating its fifth birthday

The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...

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Private labels playing growing role

According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...

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Széchenyi Card 2 launched

The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...

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An efficient foreign legion

Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....

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Traditional stores till strong in Poland

Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...

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Bottled responsibility

Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...

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Adapting to local conditions

According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...

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Where is the Hungarian retail sector heading?

A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...

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Hungarians Drunk More Milk

In the first quater of 2008 the milk consumption grow, but people buy less „light” 1.5% milk and because of price, more 2.9% milk.  According to GfK's ConsumerScan research the...

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Domestic sales prices of industry rose by 11.7%

Export sales prices of industry, measured in HUF, decreased by 2.2% compared to the previous month and slightly, by 0.1% compared to the corresponding month of the previous year.  ...

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Environmental Friendly Companies are looking for!

In the last six years 56 organisation with 67 tenders take part at the Environmental Economy Award. In this periode HUF 14.7 billion was saved by environmental friendly business solutions....

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New tax stamp for alcohol drinks from July

The inspector can control the information on the tax stamps with a laptop and a bar-code reader direct in the store.   After the electronic data recording the product's way...

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It isn't worth not to pay the TV tax

The penalty is insignificant, but it has no sense therefore to come tax authorithy's horizon.   After nowadays rules TV tax must to pay for Hungarian Tax Authority, but first...

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