News and articles
ESG is not a campaign, it’s a strategy – The new face of sustainability in corporate communications
Environmental, social and governance (ESG) considerations are now not only legal requirements, but also the cornerstones of brand credibility and consumer trust. According to Gabriella Liptay, Marketing and Communications Director...
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Lidl and Eroski make life easier for households with price cuts
Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on...
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Bags are flooding in: 22 billion plastic packaging could go out of fashion by 2030
The cost of online clothes is not only a burden on our wallets, but also on the environment: according to a recent analysis by DS Smith, nearly 22 billion plastic...
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We already prefer to pay a few hundred forints digitally
Even when paying for an amount under 1,000 forints, not everyone automatically reaches for change or banknotes, but instead chooses digital payment solutions, such as a bank card, at the...
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Ministry of Agriculture: Agro-ecological program payments reach another milestone
A further 14,500 applications have been partially paid out in the Agro-ecological program (AÖP). Following the previous payment schedule of 34 billion forints, almost 27 billion forints will be received...
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The chemical industry is on the move – logistics may be the key to success
The chemical industry is not currently in its prime in the European Union. The industry’s production is slowly but surely declining, and although its revenues have nevertheless increased slightly over...
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Hungarians are the winners at Reál too – the store chain launches a joint promotion with Magyar Termék
Those who participate in the joint national prize draw of Reál and Magyar Termék Nonprofit Kft. can win valuable prizes and shopping vouchers. With the promotion, the two companies want...
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Dramatic spring frost: fruit growers’ prospects worsen, nationwide frost damage hits plantations
At the beginning of April, an air mass of arctic origin reached Hungary, bringing brutal overnight cooling. The cold wave caused serious damage to domestic orchards, especially in the northeastern...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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What’s bad for corn is good for sunflowers
This year, the sunflower sowing area in Hungary could reach up to 750,000 hectares, according to Syngenta’s pre-spring sowing market analysis. According to the company’s data, opposite processes are taking...
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KOMETA – Buona vita!
After a successful first 25 years KOMETA continues its journey with a new image. The renewal isn’t only about the look of the products, as the unique and creative packaging...
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Ministry of Agriculture encourages farmers to report frost damage
The agricultural damage mitigation system creates an opportunity to partially mitigate the damage caused by spring frost. It is definitely worth it for farmers affected by spring frost damage to...
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Customers can now handle complaints via AlzaBox
Alza.hu has come up with a new development. Until now, customers could only order at the more than 440 parcel machines available throughout the country, or return the unwanted product...
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Danone’s Alpro announces UK investment to support switch to 100% British oats for plant-based drink
Leading plant-based brand Alpro has announced a major investment in the UK to allow its most popular oat drink to be made from 100% British Oats for the first time,...
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Marketplace drives online growth for Decathlon
Last year, Decathlon generated 26 percent of its German trade volume online. The marketplace’s share within that has nearly doubled in just one year. The platform serves as a catalyst...
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The PTE Viticulture and Enology Research Institute has renewed its machinery and winemaking equipment
The University of Pécs Viticulture and Enology Research Institute (PTE SZBKI) has renewed its machinery and winemaking equipment as part of a development worth almost one billion forints, the Baranya-based...
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LG has led the global OLED TV market for 12 years
LG maintained its leading position in the global OLED TV market in 2024, with a 52.4 percent share of the premium segment for the twelfth consecutive year. This success is...
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ALDI Launches Supermarket First Own-Label Aluminium Wine Bottle for Just £5.99
Aldi is toasting to a greener future with the launch of the UK’s first supermarket own-brand aluminium wine bottle. Arriving in stores on 14th April, the Costellore Pinot Grigio (£5.99,...
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There is still no new outbreak, protection was also on the agenda at the government meeting
There is still no new outbreak, effective protection against foot-and-mouth disease – said István Nagy, Minister of Agriculture, in a video uploaded to Facebook on Wednesday. The minister indicated that...
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GKI analysis: Productivity in trade has grown 6 times faster since 2010 than in manufacturing
In the third part of our series examining labor productivity in national economic sectors, we take trade after manufacturing and construction. In 2023, trade accounted for an average of 11.3%...
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Retail turnover accelerated on an annual basis, but fell compared to February – sector outlook
As expected, weaker data came from stores: retail sales decreased by 0.6% in February compared to January, while there was an annual increase of 3.3%. On a fixed basis, we...
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Annual inflation fell slightly more than expected in March
In March 2025, the annual inflation rate in Hungary decreased to 4.7%, which exceeded analysts’ expectations. Although the rate of decrease is moderate, the trends observed based on monthly data...
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NGM: margin reduction has a significant impact: inflation fell to 4.7 percent in March
The government could no longer tolerate unreasonably high price increases, so in order to protect families and pensioners, it introduced a margin reduction, thanks to which the prices of about...
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National research: Hungarians would like to have breakfast more often, like at Easter, but it is difficult to organize it
Four out of ten Hungarians do not eat breakfast every day, but for the majority, Easter breakfast is an unmissable event, which is typically enjoyed with family, unlike the solitary...
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Hungarian specialties in Singapore
One of Asia’s most important international professional exhibitions, Food and Hotel Asia (FHA), has opened in Singapore. More than sixty-five thousand visitors are expected to attend the event, which will...
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EU Commissioner: Europe must be positioned in the context of the paradigm shift in the global trading system
Member states must agree on how to position Europe in what could be described as a paradigm shift in the global trading system, the European Commission’s Commissioner for Trade and...
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Spring transformation in an important system of state subsidies: this is how the rules may change
The rules for cash grants (EKD) awarded on the basis of individual government decisions may undergo significant changes this spring, which is expected to give a new direction to the...
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The events sector produced healthy growth in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates and partners presented the MRSZ figures measuring the spending of the media and communications market in 2024 at a joint press conference...
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