Other

Food labels – the lobby won again

The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...

Read more

E-commerce is the future

The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...

Read more

More emotions!

Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...

Read more

‘Do it yourself’ pet food

Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...

Read more

More economical manufacturer paper products and private labels with improved quality

In 2009, the household paper market expanded by 1 percent in terms of volume and by 9 percent in value – a growth largely generated by toilet paper. Sales stalled...

Read more

The Web – where shopping starts

A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...

Read more

Golden lacquer on chicken legs

The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...

Read more

With enhanced partnership for survival

Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...

Read more

Will consumers use it?

The history of coupons started in the United States at the end of the 19th century: Coca-Cola’s employees and sales representatives distributed the company’s complimentary coupons, which were also placed...

Read more

Positive trends in Europe

Food retail turnover grew by 4 percent in terms of value and by 1 percent in volume in the first three months of 2010 – informs Nielsen based on data...

Read more

Logistics can be much more economical with the help of IT solutions

Increasingly fierce competition makes it inevitable for companies to set up IT systems that help the everyday operation of companies. IT investments are necessary even during the economic crisis, because...

Read more

Brands and celebrities

Consumers are only willing to pay premium prices if a brand has real added value. A well-chosen celebrity can participate in the brand building process and in implementing the marketing...

Read more

Demand for market information increased

Companies’ decision-makers in the field of marketing and sales showed interest for more market information and research data in the past one and a half years. Market analysing information needed...

Read more

Innovation, mobility, consumption

The increasing role of mobile technology, from production to sale, brings benefits and satisfaction to manufacturers, retailers and consumers. A growing number of mobile phones will be able to read...

Read more

Coupons in catering

For a long time, Hungarian bar and restaurant owners could not imagine how coupon usage could be adapted to the attitude of the average Hungarian restaurant goer. In the age...

Read more

Grill products have become less hypermarket-centred

Despite the 3-percent decrease in grill sausage value sales by hypermarkets, 59 percent of sales was still realised in this retail channel. Volume sales plummeted by 17 percent and value...

Read more

Invisible investigators

Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...

Read more

Already the new generation collects selectively

In the past two years, the proportion of 18-29-year old adults actively participating in selective waste collection grew from 35 to 50 percent – reports a survey by ÖKO-Pannon Nonprofit...

Read more

Level of unemployment still growing

In the first quarter of 2010, KSH measured an 11.8-percent unemployment rate (2.1 percentage points higher than twelve months earlier), with 3,719,000 people being employed and 498,000 unemployed in the...

Read more

We are less fervent grillers than we used to be

The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...

Read more

For trusted products trusted methods are required

In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...

Read more

Donation in the value of several million Forints to flood victims

Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...

Read more

A strong Forint helped meat import

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...

Read more

We buy grill products several times a year

In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...

Read more

MÉTE helps young researchers

MÉTE (Hungarian Association of Food Science and Technology) organised a conference at Szeged University on 6 May, where 96 essays by 100 students from 5 universities were presented. The topic...

Read more

Export and the industry are already expanding

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...

Read more

Spice mixes are a better choice for brand building

Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...

Read more

Politicians promise more efficient consumer protection

We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...

Read more

Slower upturn expected in the eurozone

While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...

Read more

Small packaging units sell better

Spice retail sales grew by 10 percent in February 2009-January 2010, compared with the previous twelve months. The annual market surpassed HUF 12 billion and Nielsen registered minus 2 percent...

Read more
Oldal