Events

Food labels – the lobby won again

The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...

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E-commerce is the future

The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...

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Donation in the value of several million Forints to flood victims

Many FMCG companies offered donations to help the victims of extreme weather in northern Hungary. Tesco donated truckloads of water, milk, tea, antiseptics, blankets and baby food. Borsodi Brewery gave...

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Poverty and consumption: cheaper products are more popular than promotions

GfK Hungária carried out a survey on the consumption habits of more than 3 million Hungarians, who live below the poverty line. Despite being poor, these people spend significant amounts...

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A slight contraction on the condiment market

Value sales in condiment retail only fell by 1 percent in April 2009-March 2010, in comparison with the same period a year earlier. According to the Nielsen Retail Index, the...

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Politicians promise more efficient consumer protection

We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...

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Mystery shopping is in the focus

In 2010, GfK also focuses on Mystery Shopping research, using the company’s international expertise in this field too. The method uses precisely controlled mystery shoppers, through their eyes the services...

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The ice tea market is going greener

– 2007 was the peak year on the ice tea market. 2008 brought a 2-percent decline in volume sales, which grew to minus 8 percent by the end of 2009....

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MÉTE helps young researchers

MÉTE (Hungarian Association of Food Science and Technology) organised a conference at Szeged University on 6 May, where 96 essays by 100 students from 5 universities were presented. The topic...

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Why does UHT milk have a longer shelf life?

Tetra Pak and GfK Hungária did joint research to point out misbeliefs concerning milk. At a press conference on 6 May they revealed that three out of four Hungarian consumers...

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Food product prices did not grow above the average

After the relatively high inflation rate in March, the consumer price index growth slowed down a bit. Compared with the previous month, the average consumer price increase was 0.5 percent...

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Slow building up behind peach and lemon

The annual ice tea market approaches the value of HUF 14 billion. Value sales in retail fell by 4 percent in February 2009-March 2010, compared with the previous twelve months....

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nterest for EuroShop does not slacken

Six Hungarian companies will participate at next year’s EuroShop trade fair. The triannual event will be held on 26 February-2 March 2011 in Düsseldorf, where EuroConcept, EuroSales, EuroCIS and EuroExpo...

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Paths, roads and dead ends

With the level of production shrinking by 1 percent, the Hungarian food industry was able to increase export by 5 percent last year. At the same time, domestic sales decreased...

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Food product foreign trade reduced by 5 percent in a year

According to KSH, in January-February 2010 the volume of foreign trade improved further, by 17 percent in export and by 13 percent in import in comparison with last year’s level....

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Private label ice teas are on the increase again

GfK Hungária’s ConsumerScan pointed out that after the market expansion of the last few years, 9 percent fewer households bought ice tea in 2009, and by this the category’s reach...

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Hungarian POPAI Awards

The entry deadline for POPAI Hungary’s POP competition is 1 September. Entries will be exhibited at the Business Days in Tapolca, where all brand manufacturers and retailers can vote on...

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Optimistic retailers

Richard Ellis Group Inc. surveyed more than 100 retail executives in March-April in the US. Nearly 70 percent of them said there was a global improvement taking place and 92...

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It is still Forint that performs the worst

In March 2010, in the EU-27 consumer prices were 1.9 percent higher on average, compared to prices in March 2009. While prices decreased in Latvia (by 4 percent), increase was...

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For cooking, storing and carrying

The category that involves bin bags, household foils, sandwich and roasting bags, and baking papers represents a value of HUF 10 billion, growing by 4 percent from 2008 to 2009....

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In-Store Show, London

On 29-30 June 2010, ‘Marketing Week Live’, the UK’s biggest marketing event will be organised in the Olympia. Four thematic exhibitions – Online Marketing, Insight, In-Store Data Marketing Show –...

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Wal-Mart transportation

Wal-Mart, the world’s biggest retailer has taken over the complete transportation tasks of all of its suppliers in the US. The company’s goal is to guarantee cheaper transportation of manufacturers’...

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Coloured toilet papers

The dominance of white toilet papers has come to an end! Renova, a prestigious manufacturer put red, orange, fuchsia and black toilet papers on the market, trying to grab the...

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Market expansion has continued

Household paper product sales continue to grow: in the May 2009-April 2010 period sales were 8 percent higher than a in the previous twelve months. Toilet papers, tissues, paper towels...

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More emotions!

Crisis-ridden consumers want real value for their money, therefore brands started emphasising functional product advantages in their advertisements. May be they even overdo it a bit, as a US survey...

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‘Do it yourself’ pet food

Canadian company RedMoon gives the ability to customers to create the food specific to their pets’ individual needs. First they have to select the ingredients, and then give the activity...

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More economical manufacturer paper products and private labels with improved quality

In 2009, the household paper market expanded by 1 percent in terms of volume and by 9 percent in value – a growth largely generated by toilet paper. Sales stalled...

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The Web – where shopping starts

A study by iVillage reveals that women of our digital age start shopping way before arriving at the store. On-line information and coupons have great influence on the shopping decisions...

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Golden lacquer on chicken legs

The Deli Garage, a German company came out with something really surprising: a food colouring spray that does not spoil our meal, neither its taste nor its consistency – it...

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With enhanced partnership for survival

Logistics is a comprehensive activity that improves economic competitiveness. Hungary’s favourable geographical location makes it a contender for exporting logistics services. At the moment, the sector’s contribution to the GDP...

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