Other
The paths that lead to customers
Dalma Bárdos head of marketing Békás Nagykereskedelem Dalma Bárdos, marketing manager of Békás Wholesale Kft. revealed to us that the pillars of the company’s philosophy are focusing on customers and innovating all...
Read moreVinCE Budapest: champagne, super-Tuscans and biodynamic wines in this year’s supply
The guests of the masterclasses of the 9th VinCE Budapest Wine Show can meet with rare products including champagnes of renowned champagne houses, super-Tuscan red wines, Bordeaux’s Chateau Pichon Baron,...
Read more
The Fair of Hungarian Flavors greets the Spring
The Fair of Hungarian Flavors that focuses on the most diverse hams and pork products will be held on 3 and 4 March. But of course, all the other Hungarian...
Read moreIKEA is expanding with small shops
Since the market turnaround in 2015, IKEA’s smaller retail stores, the so-called pop-up stores, have recently opened, most recently in Zurich, but there are several small stores in Canada, Norway,...
Read more
Master of Business was organised this year too
The Hungarian National Trading House Zrt. (MNKH) organised the Master of Business event in Budapest for the second time. About 50 MNKH partners and 150 Hungarian enterprises were there to meet and...
Read more
Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
Read more
Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
Read more
Digitisation slowly reaches the SME sector
According to a publication by Budapest Bank, the digital transformation is just about to reach Hungarian SMEs – this can be seen from the small proportion of digitisation-related investment projects. The...
Read more
Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any...
Read more
Magazine: Restless pensioners: is 50 the new 40?
This year’s last Trade Marketing Club meeting was held at the Budapest Chamber of Commerce and Industry on 9 November 2017. The topic was what kind of marketing and sales opportunities...
Read more
Szamos Marzipan is observing the trends
One of the favorite brands of the domestic sweet lovers, the Szamos Marcipán took part at one of the world’s largest confectionery exhibitions at the ISM in Cologne ISM with...
Read more
Furmint February to come
Numerous events throughout the country help to get to know one of the most promising Carpathian vine varieties, the furmint. A large-scale walking tasting and professional workshop awaits the guests...
Read more
Magazine: Brand building done smartly
BrandFestival has become one of the most important strategic communication and branding conferences in Central Europe. The event took place in the Budapest Music Center on 26-27 October and it was...
Read more
(HU) Future Store Innovations 2018, visszatekintő – Wanzl Connect
Sorry, this entry is only available in HU....
Read more
Great Tokaji Wine Auction in April again
The Tokaj Wine Order organizes the Great Tokaji Wine Auction again for the sixth time between 20 and 22 April, which can attract the attention of the world’s most committed...
Read more
Special guided tour at the beer show
On the occasion of the World Day of Tour Guides, the visitors can attend free guided tours at the This is Beer! exhibition of the Hungarian Museum of Trade and...
Read more
German organic production is expanding
The world’s largest organic exhibition, the BioFach opens on 14 February – agrarszektor.hu wrote. The Germans are developing their organic production continuously, but the demand seems to grow immensely. The...
Read more
Franchise Fair 2018
On 1 February 2018 the Hungarian Franchise Association organised its Franchise Fair. More than two dozen networks introduced themselves at the event, which was a great success. Most of the exhibitors were...
Read more
Shopping about to become all about the experience
At a conference held early this year US retail software company Vend called attention to the trend that consumers are buying the so-called necessary products (bread, toilet paper, etc.) online,...
Read more
Waitrose food forecast for 2018
British supermarket chain Waitrose conducted a survey in 2017, according to which two thirds of shoppers visit grocery stores more than once a day, especially 18-24 year old consumers. Many people...
Read more
Amazon Go: the first impression
IGD’s experts have visited the first Amazon Go store in Seattle. Those who wish to shop here must download the Amazon Go smartphone application, which is connected to the customer’s Amazon...
Read more
Majority of managers don’t think that IT investment will increase this year
According to a survey conducted by Rentasystem about the IT investment plans of SMEs and large companies, firms replace their IT devices less frequently than before: instead of every 1-2...
Read more
Give customers an experience and they will be loyal to you
Early January Retail Customer Experience published what experts and managers forecast for 2018 in the field of retailers keeping shoppers. Katie Smith, retail analysis and insights director with EDITED is of...
Read more
Digitisation and automation are the future in logistics
In January the Association of Hungarian Logistics Service Centres (MLSZKSZ) organised the 9th International Transport Logistics Conference in Herceghalom. The keynote speaker was major general Károly Szabó, chief customs director of...
Read more
The country’s largest chocolate fountain was built in Szeged
The country’s largest chocolate fountain was built for the sixth time at the Szeged Chocolate Festival, which began on Friday. Sebestyén István, President of the Hungarian Records Association, said on...
Read more
