News and articles
Hydrate smartly, sip mindfully!
This article is available for reading in Trade magazin 2025/5. According to Balázs Benkó, commercial and marketing director of Magyarvíz Kft., the mineral water market grew by 2% in 2024,...
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Business Brunch Panel to Explore the Strategic Role of Location at “Industry Days” Expo
On Thursday, May 15, from 10:00 AM, the second edition of the HAD Real Estate Business Brunch will take place at Pavilion “A” of the HUNGEXPO, as part of the...
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This year’s Balaton ice cream is a goat cheese creation
The creation of the Füge Ice Cream Parlor and Café in Veszprém called Mekkóstollak, made of goat cheese with rosemary, roasted and salted almonds, won this year’s 12th Balaton Ice...
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Az munkáltatói márka és a csomagolástechnika új korszaka az Sz. Variánsnál
Az ipari digitalizáció nem csupán gépekben, hanem a gondolkodásmódban is forradalmat hoz.Jelenleg a magyarországi kis- és középvállalkozások döntő többsége még nem alkalmazza a fejlett Operational Intelligence (üzemeltetési intelligencia, OI) rendszereket....
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Topjoy XXL purée – cactus and mango
Topjoy continues to expand its fruit purée selection with a new 200g format. The new XXL product will be available in two exciting versions, cactus and mango. Contact: Produced/Distributed by...
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Lidl Switzerland adds fresh chilled products to food rescue programme
Lidl Switzerland has stepped up its food waste prevention programme by donating chilled fresh products such as cheese, yogurt and fresh meat to the charities Tischlein deck dich and Schweizer...
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Cautious easing of measures taken due to FMD in areas outside the restrictions
The veterinary authority has extended several measures, but is now allowing the organization of fairs featuring susceptible animals in areas outside the restrictions. The cautious easing is made possible by...
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Visit Hungary: world-famous models, actors and content producers promote Budapest and the Hungarian countryside
World-famous models, actors and content producers are promoting Budapest and the Hungarian countryside, Visit Hungary told MTI on Friday. According to the information, globally known Instagram and TikTok content producers,...
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Innovation is also key in food industry vocational training, says the Ministry of Agriculture
Agriculture and the food industry are now unthinkable without innovation, developments, digitalization and the achievements of modern science. The government supports the transfer of professional knowledge with significant resources so...
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Colruyt Group strengthens commitment to animal-friendly chicken meat
From now on, chicken meat from animal-friendly farming will be more easily recognisable in Colruyt Group supermarkets by a new designation on the packaging. Almost one third of the standard...
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Ferrero launches a Nutella spread with peanuts to fuel US growth
The innovation, the first involving flavor for the 61-year-old brand, will reach store shelves next spring. Ferrero is launching a version of its iconic Nutella spread that includes peanuts, the...
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Paypal launches smartphone payment at German checkouts
Paypal is introducing smartphone payment at shop checkouts in Germany for the first time. In the future, customers will be able to pay for their purchases in instalments. The company...
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K&H makes a voluntary commitment to limit premiums for home insurance
In accordance with the request of the Ministry of National Economy, K&H Insurance joins the voluntary commitment of home insurers, the aim of which is to exempt customers with home...
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Innovation is also key in agricultural vocational training
Agriculture and the food industry are now unthinkable without innovation, developments, digitalization and the achievements of modern science. The government is supporting the transfer of professional knowledge with significant resources...
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The sense of job stability has decreased among young people
A decline is visible among working young people: only 51 percent considered their jobs to be sufficiently stable in the first quarter of 2025, which is a decrease compared to...
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Hungarian livestock keepers must also pay attention to the protection against African swine fever (ASF) that has appeared in Slovakia
In connection with the African swine fever (ASF) that has appeared in Slovakia, it is of utmost importance that Hungarian livestock keepers strictly comply with Hungarian preventive measures and disease...
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New markdown limit in drugstores to come from May 19 – thousands of products could be affected
According to the announcement of the Minister of Chancellery Gergely Gulyás, the government’s new margin regulation will come into force on May 19, affecting 30 product categories – primarily consumer...
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Hungarian shoppers love prize games, according to a recent survey
Almost all Hungarian shoppers are willing to spend more if they have the chance to win, according to a recent study by Etele Plaza. More than half of consumers participate...
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Sustainability at its best: the Respray refill machine has arrived at Rossmann for nationwide expansion
The world’s first spray product refilling machine, Respray, has grown to a nationwide scale. Following the success of the test period of the technology developed by Hungarian youth, 30 Rossmann...
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Zoli Gazsi leaves Eisberg after nearly two decades
Zoltán Gazsi bids farewell to Eisberg. Zoli led the company for nearly two decades as CEO and CEO, and his name has become synonymous with Eisberg in Hungary, promoting a...
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BioTechUSA prepares you for the festival season with naturally derived vitamins
BioTechUSA, one of Europe’s largest dietary supplement manufacturers and distributors, has developed a new premium vitamin product line after a long period of research and development, specifically tailored to the...
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New flavors expand the Szentkirályi One Drop of Fruit product line
Szentkirályi Magyarország is expanding its sugar- and sweetener-free portfolio with two new flavors. The new mango and lime-chili variants of the Szentkirályi Egy Csepp Gyümölcs brand will be available in...
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Coca-Cola changes its green marketing messages as a result of joint European action
The Consumer Protection Cooperation Network (CPC), a network of European consumer protection authorities, has taken action against the unclear labels of The Coca-Cola Company (Coca-Cola) under the joint leadership of...
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INTERSPAR – stability and quality for 30 years
INTERSPAR’s 30th anniversary is not just a celebration, but also proof that innovation, continuous development and stability go hand in hand at SPAR Hungary. Over the past three decades, the...
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The “What a pig we have!” pork promotion campaign is launched
Buying Hungarian products supports the national economy and helps to maintain jobs, so solidarity with domestic farmers is a common interest, said the State Secretary for Agriculture of the Ministry...
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KPMG: Hungarians are optimistic, worried and excited at the same time when it comes to AI
According to a joint international study by KPMG and the University of Melbourne, although people are increasingly using artificial intelligence, many are uncertain about the AI phenomenon. According to the...
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I love trade marketing – this year too
Trade Marketing Club’s (TMK) traditional online conference, I Love Trade Marketing 2025, was organised on 13 February with nearly 220 participants. A cikk a Trade magazin 2025/4. lapszámában olvasható. TMK...
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Six out of ten Hungarians working abroad say integration was easy
Every tenth Hungarian employee has experience working abroad, most of them in Germany, the United Kingdom, Austria or France. The opportunity to earn money is the most common reason for...
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Artificial intelligence at every level – Bosch opens a new era in innovation
Based on the developments presented at the AI Symposium in Budapest, Bosch is now not only applying, but also shaping the future of artificial intelligence. The company’s goal: transparent, human-centered...
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The Active and Ecotourism Development Center and MKIK have signed a cooperation agreement
The Active and Ecotourism Development Center (AÖFK) and the Hungarian Chamber of Commerce and Industry (MKIK) signed a cooperation agreement in Budapest on Thursday to promote the SZÉP card for...
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