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Women’s Day wine tasting with female winemakers
The Cherchez la femme walking tasting will be held in the Sofitel Budapest Chain Bridge Hotel on Thursday, Women’s Day with the participation of exclusively women’s winemakers. At the event...
Read moreBudafoki Cellar Trip program again this year
A unique cellar system in Europe is waiting for the visitors from March 2018 on the first Saturday of each month with rich cultural program offerings and gastronomic experiences, which...
Read moreFM: agricultural professions will be more appreciated with the strengthening of the agricultural sector
Fazekas Sándor, Minister of Agriculture spoke on Friday at the “The Future Vocational Training – the Future of Vocational Training 2” confence about the restoration of the prestige of professions,...
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FM: research and development co-operations can be established with African countries
Research and development co-operations can be established between Hungary and the states of Africa. The Ministry of Agriculture also plans to establish a Hungarian- African ecological institute for organic agriculture...
Read moreYou can sign up for the first Block Knights Contest until 18 March
The application for the first Hungarian Block Knights Contest was officially launched. The Block Knights Contest, is organized by the Blockchaineum and the Corvinus Fintech Center and realized within the...
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GKI: Investments rose rapidly in 2017
In 2017 the Hungarian economy expanded faster than expected, by 4 per cent. Although this rate is much higher than the EU average of 2.6 per cent, it is only...
Read moreKSH: export is over 100 billion euros, trade surplus is over 8 billion in 2017
Exports of goods last year reached 100.581 billion euros, 8.2 percent higher than a year before, while imports increased by 11.1 percent to 92.499 billion euros. The 8.082 billion euros...
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The domestic print media reached an eighteen and a half percent increase on the advertising market
The total advertising revenue of 2017 reached 106,783 billion forints. The press reached a two-digit growth. Its growth rate surpassed all market segments and the latest data show a significant...
Read moreEger-Szekszárd Bull’s Blood Duel in Budapest
Eighteen wineries from Eger and fifteen wineries from Szekszárd will showcase the present-day face of the historic wine variety at the Eger-Szekszárd Bull’s Blood (Bikavér) Duel tasting on Friday at...
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The range of protected geographical indications has expanded with another seven members
The range of protected geographical indications has expanded with the Csopaki wine, the Sikicarp of Akasztó, peaches from Budaörs, the Black Cherry from Szomolya, sour cherry from Újfehértó, Nagykun rice...
Read moreYou too, Johnny! – New whiskey under the name Jane Walker
Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender...
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KávéBár Bazár in the Akvárium Klub
The Akvárium Klub (Aquarium Club) in the Erzsébet Square hosts the 9th KávéBár Bazár (Coffee Bar Bazaar) on Saturday and Sunday, where thirty professional exhibitors, as well as numerous tasting...
Read moreThe paths that lead to customers
Dalma Bárdos head of marketing Békás Nagykereskedelem Dalma Bárdos, marketing manager of Békás Wholesale Kft. revealed to us that the pillars of the company’s philosophy are focusing on customers and innovating all...
Read moreVinCE Budapest: champagne, super-Tuscans and biodynamic wines in this year’s supply
The guests of the masterclasses of the 9th VinCE Budapest Wine Show can meet with rare products including champagnes of renowned champagne houses, super-Tuscan red wines, Bordeaux’s Chateau Pichon Baron,...
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The Fair of Hungarian Flavors greets the Spring
The Fair of Hungarian Flavors that focuses on the most diverse hams and pork products will be held on 3 and 4 March. But of course, all the other Hungarian...
Read moreIKEA is expanding with small shops
Since the market turnaround in 2015, IKEA’s smaller retail stores, the so-called pop-up stores, have recently opened, most recently in Zurich, but there are several small stores in Canada, Norway,...
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Master of Business was organised this year too
The Hungarian National Trading House Zrt. (MNKH) organised the Master of Business event in Budapest for the second time. About 50 MNKH partners and 150 Hungarian enterprises were there to meet and...
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Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
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Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
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Digitisation slowly reaches the SME sector
According to a publication by Budapest Bank, the digital transformation is just about to reach Hungarian SMEs – this can be seen from the small proportion of digitisation-related investment projects. The...
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Few companies profit from the opportunities created by digitisation
Only half of the Hungarian SME sector is active digitally and only every second enterprise has its own website. What is more, every third business tries to stay alive without any...
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Magazine: Restless pensioners: is 50 the new 40?
This year’s last Trade Marketing Club meeting was held at the Budapest Chamber of Commerce and Industry on 9 November 2017. The topic was what kind of marketing and sales opportunities...
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Szamos Marzipan is observing the trends
One of the favorite brands of the domestic sweet lovers, the Szamos Marcipán took part at one of the world’s largest confectionery exhibitions at the ISM in Cologne ISM with...
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Furmint February to come
Numerous events throughout the country help to get to know one of the most promising Carpathian vine varieties, the furmint. A large-scale walking tasting and professional workshop awaits the guests...
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Magazine: Brand building done smartly
BrandFestival has become one of the most important strategic communication and branding conferences in Central Europe. The event took place in the Budapest Music Center on 26-27 October and it was...
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