Market News
More vegan options available at Sziget festival
This year’s Sziget Festival has reached new heights in hospitality: in addition to traditional and international dishes, visitors were treated to more vegan, vegetarian and free-from options than ever before....
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Watermelon buyers are safe
Once again the National Authority for Trade and Consumer Protection (NKFH) and government agency experts are conducting nationwide inspections of watermelon quality and labelling this year. This article is available...
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Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
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Price increase intentions of companies are down, but…
In recent years the Hungarian economy has been hit by several external shocks. This article is available for reading in Trade magazin 2025/8-9. The first of these was the Covid-19...
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Eisberg to add a vegan option to its complex salad bowl range this autumn
According to Eisberg’s latest research, 67% of respondents consider healthy products to be too expensive and a third find them difficult to access. This article is available for reading in...
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Vegan pastry shop opens in Százhalombatta
A new vegan pastry shop called DesszertÁlom has opened in Százhalombatta. This article is available for reading in Trade magazin 2025/8-9. This is the city’s first purely plant-based dessert shop....
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A net, not a network: the art of networking
Trade Marketing Club organised its summer event entitled “The Art of Networking”, which featured two high-profile speakers, András Avidor, president of BNI Global Hungary and Sándor Baja, managing director of...
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Expanding professional programme – SIRHA Budapest is back!
SIRHA Budapest, Central Europe’s biggest food industry and HORECA trade fair will open its gates once again on 3 March 2026. The region’s most prominent hospitality and gastronomic professionals will...
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Which way is the smile industry going?
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
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Student design competition with sports and botany themes
POPAI Hungary has organised its sixth display design competition for university students. The main sponsor of the POPAI Student Design Awards is traditionally SPAR and this time the theme...
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In the service of quality
Mirtill Németh’s face and name have become synonymous with Ardo over the past two decades, so it goes without saying that the general manager will continue to represent Ardo products...
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Business Meetup & Dinner: compass in a chaotic world
Trade magazin’s Business Meetup & Dinner event once again provided a forum where business decision-makers could find analytical insights and strategic inspiration. This article is available for reading in Trade...
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Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
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The store of the future is already open
In retail trade the automation of payment processes has become unavoidable by now. This article is available for reading in Trade magazin 2025/8-9. Self-checkouts, Scan&Shop terminals and smart payment alternatives...
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Margin stop may remain in place after the end of November
As we also reported, the government has extended the margin cap aimed at reducing the prices of food and drugstore products – according to the latest Hungarian Gazette. Originally, the...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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A new tender will help food processing: a twenty billion forint budget will be opened in the fall
The aim of the new HUF 20 billion grant scheme, currently open for public consultation, is to process a larger share of domestically produced agricultural raw materials more efficiently and...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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These are the region’s favorite pastries: pizza minis, cheese scones, hot dogs
Among Hungarians, cheese scones are the hit among delicatessen buyers, among Czechs, ketchup hot dogs, and Croatians and Slovaks swear by pizza minis – this is revealed by the analysis...
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When protection is no longer enough: cyber exposure in 2025
According to Mastercard Cyber Insights 2025, corporate responses and regulatory frameworks are currently struggling to keep up with cyber risks. This article is available for reading in Trade magazin 2025/8-9....
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Mars achieves another 1.9% absolute greenhouse gas emission reduction
Mars Incorporated has published its 2024 Sustainable in a Generation report, revealing that the company has taken further steps to reduce its carbon footprint. By the end of 2024, Mars...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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Ágnes Topor: “Many are unaware of the sales-boosting effect of vouchers”
The present economic conditions are negatively affecting consumers, manufacturers and retailers alike. One of the keys to the success of consumer promotions and loyalty programmes is that participants find the...
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The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
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Nineteen million forint fine, 308 kilograms of destroyed melons are the results of the NKFH inspection
The National Trade and Consumer Protection Authority (NKFH) has launched a comprehensive inspection campaign in cooperation with county government offices, focusing on watermelons. The experts inspected 485 commercial units, checked...
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Tariff war: Europe moved first, Magyar Posta waited
While mail to the United States is being suspended across Europe, Magyar Posta was still able to send parcels early Tuesday afternoon. This is unusual because most countries had already...
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Hungarian food tracking development presented
A Hungarian development could revolutionize food traceability. SeaCon Europe’s QSTS system documents the journey of products from producer to store in detail, and the associated Product Broker provides customers with...
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