Owen Wilson is the new face of Wolt’s international campaign
Wolt has launched its first brand ambassador campaign with Owen Wilson. The year-long partnership brings one of the most popular delivery platforms together with an iconic face in the entertainment industry. The collaboration begins with the promotion of Wolt’s growing membership subscription program, Wolt+.
Known for his unmistakable style and confidence, Wilson is the new face of Wolt, promoting the Wolt+ subscription program, which offers free delivery, 10% discounts, and exclusive restaurant and store offers. Within the framework of the international campaign, Owen Wilson shows with his unique style how Wolt+ takes the stress off our shoulders. Whether it’s a quick dinner in the middle of the week, an unexpected toothpaste shortage or a snack crisis at home – Wolt+ is the quick and convenient solution for all of them.
“I didn’t have to overthink this role,” said Owen Wilson. “When you’re working and constantly on the go, you can always count on Wolt. It makes life so much easier. Dinner? Done. Shopping? Check. Forgot to buy toothpaste again? No problem. Wolt+ helps make everyday things easier.”
The campaign runs across digital, social and streaming platforms and includes a 45-second video, localized versions of it and extra content: we can learn about the actor’s favorite holiday moments and his favorite things he orders when he travels.
“Owen creates exactly the vibe that Wolt represents: relaxed, confident and easy to like,” said Fredrik Lucander, Wolt’s VP of Growth, Brand and Ads. “This collaboration starts with Wolt+, but our plans go beyond a single campaign: with Owen, we will show how Wolt fits into people’s everyday lives.”
Wolt+ is Wolt’s monthly membership program, offering free delivery, 10% off selected products, and exclusive offers when ordering from local restaurants, supermarkets, and shops. With over 1 million members worldwide, it is a solution for those who want to get what they need quickly, easily, and stress-free. The subscription typically pays for itself after just three orders. Since its launch in 2021, Wolt+ members have saved over €200 million in total.
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