Trademagazin > News and articles > Company and Personal News > Tesco has signed a £5million deal with the Spice Girls
Tesco has signed a £5million deal with the Spice Girls
The band will star in two TV adverts for the company – whose slogan is Every Little Helps – in a bid to boost sales during the Christmas period.
Marketing experts say Tesco may be taking a risk with the
girl group as, unlike Take That, it is not yet clear how their reunion will pan
out.
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