Coop Italia to launch 5,000 new private label SKUs

Coop Italia is to launch 5,000 new private label SKUs in the next two years – this move will increase its product offering by 50%.The aim of the initiative is to ensure quality and safeguard purchasing power in an increasingly difficult economic situation. Coop Italia has set the goal of doubling private label sales in four years. The retailer’s private label selection currently consists of 15 product ranges.