Local radio advertising revenues may increase by five to ten percent this year

This year, the advertising revenues of the local radio stations may grow by five to ten percent – according to the chairman of the advocacy organization.

Szilvay Balázs, the chairman of the National Association of Local Radios (Heroe) told MTI that last year the radio stations’ revenue was 1.2 billion HUF from spots and an additional 700 million HUF from other (non-spot) activities – including, for example games or product placement. Both amounts are 200 million HUF higher than the revenues of 2013. (MTI)