Five things retailers can do to please customers

In the shops of the 21st century excellent service, good price-value ratio and efficient advertising are only necessary prerequisites of success but they don’t guarantee it. Customer opinion is much more positive about stores where the owner or manager is active in the local community. It is also worth involving shoppers in the shaping of the store’s assortment. How a shop looks has a greater influence on people than owners would think. ‘Edutainment’ is a new trend in shops: people like to learn new things – be it in the field of cooking or DIY. Of course all of this is impossible without enthusiastic, friendly and helpful shop assistants who also know well what they are doing.