Autumn in a new guise: Auchan appeals to all ages with its seasonal offering

Halloween on October 31st is a Celtic tradition that marked the end of summer and the beginning of the new year. It originally evolved from the holiday called Samhain, when it was believed that the spirits of the dead would return to earth. People lit fires and wore masks to scare away evil spirits. It was believed that on this night the spirits of the dead would return and the boundaries between the worlds would blur. Modern Halloween is now more about community experiences, costumes, pumpkin carving and the “trick or treat” tradition. It spread worldwide from the United States and has become an increasingly popular autumn event in Hungary, which is about creativity, community experiences and home decoration.

Accordingly, in recent years, the Halloween product range has become an increasingly diverse seasonal offer at Auchan, which the department store chain offers from the beginning of October.  Masks, lanterns, solar outdoor decorations, tombstone decorations, costumes, home and garden decorations and special sweets play the main role. In addition to “ghost chips” and Halloween-packaged fruits, this year new, stickered pumpkins will also be released in smaller sizes with a playful design. By the way, the Halloween pumpkins available are only suitable for carving.

“The trends clearly point towards parties and community events. According to Auchan’s experience, interest in “Chocolate or Trick?” programs and home Halloween gatherings is growing year by year, and at the same time, customers are increasingly consciously looking for products related to the theme. A big advantage at Auchan is that there is a wide selection of both food and non-food products, so you can really get everything with us, even in one purchase. You can easily match the color of the napkin, the decor and the pumpkin with the color of the candy. The design of the offer is based on domestic customer needs and international trends. Of course, we don’t forget about All Hallows’ Day, which is in no way supplanted by Halloween. We pay close attention to ensuring that our customers of all ages and life situations find their own inspiration. We face greater customer demands every year, which is why the number of products included in this category is also growing every year”

– said Sales Director Attila Nagy.

The season also includes several limited edition products. Interestingly, not only in the food and decoration categories, but this year there will also be dog food and toys for pets in special Halloween packaging.

It is important for Auchan that customers find the accessories they need for the holiday in one place, clearly, which is why Halloween products have been placed on prominent shelf sections at the entrance to the stores. The price range of the offer is wide — from 300 forints to 22,990 forints — so everyone can find products that match the festive mood, whether it is a small home decoration or organizing a full party.

For Auchan, both holidays are an important part of autumn. The The joy of Halloween and the dignified commemoration of All Souls’ Day complement each other to create the diverse atmosphere of the season, which is also reflected in the offerings of the department stores.