Dairy products: value sales grew

Value sales of the fourteen dairy product categories audited by Nielsen grew 2 percent to HUF 187 billion in the December 2014-July 2015 period. As for the performance of dairy products which belong to the group of the top 10 groceries, cheese was sold in the value of HUF 56 billion but value sales dropped 2 percent. On the contrary, cheese volume sales augmented by 8 percent. Sour cream value sales were HUF 26 billion, down 2 percent from the base period in value but up 1 percent in volume. Fruit yogurt value sales grew by 4 percent but volume sales fell 2 percent. From retail channels 401-2,500m² stores had the biggest share in the sales of all 14 dairy product categories. What is more, the channel’s market share increased in each category, by 1-5 percentage points.