UK initiative for reducing houshold food waste

The UK’s top grocery retailers, brands and manufacturers have committed to an industry-wide food waste reduction objective for the first time.

 The WRAP’s (Waste & Resources
Action Programme) Love Food Hate Waste campaign hopes it will result
in considerable savings to UK consumers of more than £370m.
Companies have agreed to work together to help reduce the amount of
food the nation’s householders throw away by 155,000 tonnes by
2010, against a 2008 baseline. WRAP has identified fresh fruit and
vegetables, bakery products, dairy, meat and fish products as the
highest source of household food waste. Action will be focused on
identifying solutions and will examine how areas such as labelling,
pack size range, storage advice and packaging designed to keep the
food fresher for longer can all help to prevent household food waste.