Adidas and Allbirds team up to reduce footwear industry’s carbon footprint

Adidas and shoes retailer Allbirds have teamed up to launch a project to accelerate solutions in reducing the 700M metric tons of carbon dioxide emitted by the footwear industry each year.

The partnership aims to innovate on manufacturing and supply chain processes in addition to exploring renewable material resources, resulting in a low carbon footprint.

To achieve this, Adidas and Allbirds will open the doors to each other’s suite of sustainable innovations and will set out a new industry standard in the fight against climate change.

Retail Gazette