The oldest trick
Employing pretty girls in restaurants is perhaps one of the oldest tricks. Well, you could call the trend that started two or three years ago a somewhat sexist premiumisation of street food: a growing number of street vendors are accompanied by a selection of pretty girls – called roti ladies – who prepare and serve food to customers in provocative, sometimes frivolous outfits, as if they have just come from a party and joined the family business. Yes, this can be a competitive advantage.

As if having come from a party
This article is available for reading in Trade magazin 2024/11
//
Related news
The Hungarian food truck scene has found a new market
The Hungarian food truck scene is looking for a new…
Read more >The new generation of Hungarian street food has moved to Dob Street – Introducing Budapest Bites
Enriching the city’s street food palette, the place offers a…
Read more >Street food, without the street!
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street…
Read more >Related news
Unexpected duo: Hungarian grandmother taught Spanish star chef how to make strudel
Dani García’s gastronomic adventure in Hungary has continued. Bibo Budapest’s…
Read more >Children under 14 excluded: new rules in Budapest spas
A new restriction is coming into effect in the capital’s…
Read more >