ÖRT: child characters in digital advertising

By: Trademagazin editor Date: 2020. 06. 17. 11:37

In the digital world, children are no longer present only as users, but also as active actors – often in advertisements, as influencer or as children of influencer.

What should clients do to act legally, ethically, taking into account the human dignity and digital footprint of children? ÖRT issues a recommendation on this in cooperation with the Hintalovon Foundation.