Country Brand 2.0 – Budapest performs under its opportunities, but may progress rapidly

Budapest’s performance and attractiveness are both significantly below its possibilities, however, rapid development is available with collaboration – the participants of the Country Brand 2.0 conference told on Tuesday in the Akvárium Klub.

“The growth of urban tourism in Europe and many parts of the world far exceeds the growth of the local economy, however, Budapest's performance, can be considered as average” – Bienerth Gusztáv, chairman of the Roland Berger Zrt. marketing consultant company emphasized. (MTI)