Salad is an evergreen topic

Kitchen ready salads can now be found on the shelves of every retail chain and eisberg Hungary – present in Hungary for 21 years – has played a major role in this. Zoltán Gazsi, managing director of eisberg Hungary Kft. told our magazine that the company’s sales have been growing even during the recession period, because the current level of salad consumption is still way below the level of countries in the South and West of Europe. In addition to the products constantly available, eisberg Hungary’s seasonal products also generate good sales, e.g. Valentine salad and Spring salad have already proved their worth and the company hopes that soon to be launched Grill mix, Summer salad, Autumn mix and Advent salads will also be welcomed well. Puszta and Betyár salad mixes, which contain more locally available ingredients, attracted many new buyers. This April eisberg appears with ‘premium selection’ salads in quality shops. Export sales improved as well, with especially Austrian partners buying more. Now the company has started to focus more on the Horeca channel. For eisberg Hungary it is very important to support as many good causes as possible, sponsoring sporting events, kindergarten and school programmes and cultural activities. The company supports the School for the Blind, not only by supplying them with salad mixes but also by giving them whole vegetables, to help them learn make salads themselves; eisberg also helps them with professional dieticians and movement therapists. Other events where eisberg Hungary Kft. is among the supporters include Children’s Island, the Think Healthy programmes held at the Millenáris and an Earth Day programme called Earth Festival, held in the Budapest Zoo on 20-21 April, where television presenter Nóra Szekeres will be the children’s guide.