New challenges for online marketplaces

This article is available for reading in Trade magazin 2025/10.

With innovation for a special experience

Szabina Matócza
owner and CEO
Avokado

In 2024 Avokado operated in a market environment where consumer consciousness caused by economic hardship presented both a risk and an opportunity. The company’s solution was a commercially innovative model, which made it possible to enter retail networks without a contract. This allowed them to quickly expand their product selection and achieve a critical mass of SKUs, which significantly increased sales.

“It is crucial for us that every order is backed by attentive service and that customers feel they can count on us. This is why we have developed logistics solutions that can deliver within two hours, with one-hour delivery windows”,

stresses Szabina Matócza, one of the owners and the CEO of Avokado.

Transparent communication, a stable team and quality service are the three main pillars of the company.

Az AI-alapú keresők már képesek értelmezni a vásárlói szándékot

Dynamic growth

András Szőcs
CEO
Fizz

Fizz was launched in February 2024 and made a spectacular entry into the domestic online retail market in just a few months – and the momentum continued in 2025.

“We consider it a priority to ensure that customers encounter problems as rarely as possible. This is why we work closely with our retailers and make sure that each product is available through multiple partners”,

explains András Szőcs, the CEO of Fizz.

In line with market trends, parcel locker pickups are increasingly popular, while home delivery continues to dominate for higher-value products. Innovation is present at every level of their operations. Fizz keeps testing AI-supported solutions, from data analysis and creative content production to customer service support.