Fererro Launches Online Shop With Deliverti

Italian confectionery company Ferrero has launched an online shop in collaboration with Rome-based e-commerce platform Deliverti, owned by Ad Maiora group.

The two partners kicked off the Ferrero Shop project in 2021 – a year in which online shopping registered 18% annual growth, setting new records during Black Friday and the Christmas shopping season.

Building on the successes achieved with brands such as Parmalat and Coca-Cola, Deliverti was tasked with translating Ferrero’s values and offering a complete online user experience, strongly focused on functionality and product customisation.

ESM