Trademagazin > News and articles > Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Spirits giant Beam Suntory has announced that it has acquired the On The Rocks ready-to-drink cocktail brand for an undisclosed sum.
Previously, the company owned a minority interest in the premium brand.
Spirits-based RTD is one of the fastest-growing segments in the RTD market in the US, the company said.
ESM
Related news
Cold drink, hot consequences: iced refreshments can cause heart rhythm disturbances
It may sound bizarre at first, but it’s scientifically proven:…
Read more >Intelligent drink promotion – Picture of the day
There are many reasons why people are mixing cocktails at…
Read more >Cocktails at a golden price: luxury bars around the world
The world’s leading bars not only entice guests with their…
Read more >
More related news >
Related news
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary…
Read more >Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into…
Read more >Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than…
Read more >