Trademagazin > News and articles > Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Spirits giant Beam Suntory has announced that it has acquired the On The Rocks ready-to-drink cocktail brand for an undisclosed sum.
Previously, the company owned a minority interest in the premium brand.
Spirits-based RTD is one of the fastest-growing segments in the RTD market in the US, the company said.
ESM
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