Trademagazin > News and articles > Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Beam Suntory Acquires Ready-To-Drink Cocktail Brand, On The Rocks
Spirits giant Beam Suntory has announced that it has acquired the On The Rocks ready-to-drink cocktail brand for an undisclosed sum.
Previously, the company owned a minority interest in the premium brand.
Spirits-based RTD is one of the fastest-growing segments in the RTD market in the US, the company said.
ESM
Related news
Cold drink, hot consequences: iced refreshments can cause heart rhythm disturbances
It may sound bizarre at first, but it’s scientifically proven:…
Read more >Intelligent drink promotion – Picture of the day
There are many reasons why people are mixing cocktails at…
Read more >Cocktails at a golden price: luxury bars around the world
The world’s leading bars not only entice guests with their…
Read more >
More related news >
Related news
The Chamber launches free training for budding entrepreneurs
The Hungarian Chamber of Commerce and Industry (MKIK), in collaboration…
Read more >Lidl Switzerland Sees ‘Record’ Growth In Cheese Exports In 2024
Lidl Switzerland saw record cheese export growth in 2024, marking…
Read more >Non-alc beer brand Heaps Normal gets Robbie Williams backing
The brand’s “core range” is being rolled out across “select…
Read more >