Aunt Bessie’s support visually impaired shoppers with on pack technology
In a first within the frozen category, Aunt Bessie’s has introduced NaviLens technology to the packaging of two of its biggest selling SKUs, as it partners with the Royal National Institute of Blind People (RNIB) to support visually impaired shoppers.
NaviLens technology uses tags, accessed through an app which provides audible product information and navigation, to assist the visually impaired and making packaging more inclusive.
With nearly two million people in the UK living with sight loss and less than 10% of blind and partially sighted people able to read braille, Aunt Bessie’s has taken the lead within the frozen category to offer a solution to help give control back to this community both in stores and in their kitchens.
The tags used in the NaviLens technology can be read by devices, such as smart phones, up to 12x further away than QR codes and with no focus required, eliminating the need for a shopper to know the exact location of the code and helping them locate their favourite frozen items in store and in their own freezer.
Additionally, information on the ingredients, preparation instructions and recycling information can all be heard aloud through the shopper’s mobile device.
Related news
Only vegan food was available at Billie Eilish’s Manchester concerts
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Not much plant-based food in the British diet
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Purina supports marine life restoration in the United Kingdom
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
KSH: in September, consumer prices exceeded the values of the same month of the previous year by an average of 4.3 percent
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The European Parliament has adopted a new, stricter definition of meat
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Honey Trial 2025 – Record prizes and a challenging year for domestic beekeepers
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >