Albert Heijn Launches ‘Omnichannel’ Subscription Service

Dutch retailer Albert Heijn has introduced an ‘omnichannel’ subscription service for customers – ‘Mijn Albert Heijn Premium’ – which it claims is a first among supermarkets in the country.

The service will allow customers to save more on their daily expenses in-store and when ordering online.

The retailer highlighted that the launch of Mijn Albert Heijn Premium is the next step in digitising Albert Heijn’s extensive customer programme.

ESM