Albert Heijn Launches ‘Omnichannel’ Subscription Service
Dutch retailer Albert Heijn has introduced an ‘omnichannel’ subscription service for customers – ‘Mijn Albert Heijn Premium’ – which it claims is a first among supermarkets in the country.
The service will allow customers to save more on their daily expenses in-store and when ordering online.
The retailer highlighted that the launch of Mijn Albert Heijn Premium is the next step in digitising Albert Heijn’s extensive customer programme.
ESM
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