The Hungarian Olympic Committee and Pöttyös are launching a joint campaign

The collaboration between the Hungarian Olympic Committee (MOB) and Pöttyös (as well as the manufacturer FrieslandCampina Hungária), which is in its eighth year, is reaching a new level. MOB and Pöttyös have been working together since 2016 with the aim of Hungary’s extremely popular brand introducing and bringing closer to the fans our Olympians, who proudly represent our country at the pentathlon games in Paris, and for whom we support together from July 26 to August 11.

In preparation for the Olympics, Pöttyös and the MOB created a new set of 200 fan cards in accordance with previous traditions, on which, in addition to the Olympians, Paralympians and legends (former Olympic champions) were included. Since Pöttyös Túró Rudi and other products are consumed by seventy percent of Hungarian households on a weekly basis, the original goal remains to bring the Olympic team and the legends “up close” to millions of Hungarians on a wide scale. Fan activity will be renewed in 2024, following trends and habits, and moving largely to the digital space, it will continue in a twenty-first century image and with even more information content. As in the case of Pöttyös, tradition and innovation go hand in hand, the fan card collecting activity was also further developed: digitally and visually rethought, taking advantage of the possibilities of AR, it moved to the Pöttyös mobile application. Along the same goal: to bring our Olympians and sports lovers together, so that every Pöttyös fan becomes a full-blooded fan of the Olympics.