The Hungarian Olympic Committee and Pöttyös are launching a joint campaign
In 2024, all sports fans can experience the taste of cheering! As part of the renewed partnership between Pöttyös and the Hungarian Olympic Committee, the card package of the Pöttyös Olympic Portrait Gallery will be moved to smartphones to be available to fans via an application. The new format is accompanied by sophisticated and engaging content, with rich information about the competitors of the Hungarian Olympic team, daily updated news and exciting prizes. And for the experience of cheering together, a special, red-white-green Hajrá, Magyarok! Pöttyös also contributes with the tricolor Túró Rudi.
The collaboration between the Hungarian Olympic Committee (MOB) and Pöttyös (as well as the manufacturer FrieslandCampina Hungária), which is in its eighth year, is reaching a new level. MOB and Pöttyös have been working together since 2016 with the aim of Hungary’s extremely popular brand introducing and bringing closer to the fans our Olympians, who proudly represent our country at the pentathlon games in Paris, and for whom we support together from July 26 to August 11.
In preparation for the Olympics, Pöttyös and the MOB created a new set of 200 fan cards in accordance with previous traditions, on which, in addition to the Olympians, Paralympians and legends (former Olympic champions) were included. Since Pöttyös Túró Rudi and other products are consumed by seventy percent of Hungarian households on a weekly basis, the original goal remains to bring the Olympic team and the legends “up close” to millions of Hungarians on a wide scale. Fan activity will be renewed in 2024, following trends and habits, and moving largely to the digital space, it will continue in a twenty-first century image and with even more information content. As in the case of Pöttyös, tradition and innovation go hand in hand, the fan card collecting activity was also further developed: digitally and visually rethought, taking advantage of the possibilities of AR, it moved to the Pöttyös mobile application. Along the same goal: to bring our Olympians and sports lovers together, so that every Pöttyös fan becomes a full-blooded fan of the Olympics.
Related news
Coop: serving the future with secure business development
In 2023 the Coop Economic Group continued to implement its…
Read more >Pöttyös comes up with the Tricolor Túró Rudi
With the Paris Olympics approaching, Pöttyös, partner of the Hungarian…
Read more >Iced coffee quickly bounced back
The drop in iced coffee sales had already been noticeable…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >