Coke comes to Olympic site's aid

By: trademagazin Date: 2007. 10. 25. 00:00

The Coca-Cola Co. has made a donation to help restore an important site in ancient sports history.

The Atlanta-based beverage
company reported a $2 million donation to the Hellenic Olympic Committee (HOC)
to restore its site in Olympia, the cradle of the Olympic Games and the
ultimate symbol of Greek and international cultural and sports heritage. The
site was severely damaged by recent forest fires that scorched the grounds of
the Peloponnesus in Greece over the summer.
Coca-Cola is the longest-running
supporter of the Olympic Games, since 1928, and its $2 million donation will
help restore the forest area around the Pierre de Coubertin monument, among
other sites. This donation is in addition to fire relief efforts announced
earlier by the Coca-Cola Foundation in conjunction with Coca-Cola Hellas and
Coca-Cola Hellenic Bottling Co.

Dominique Reiniche (L), president
of The Coca-Cola Company's European Union Group,
presents a check for US $2 million to Minoas Kyriakou (R), president
of the Hellenic Olympic Committee