Cheap foreign poultry also appeared in Lidl stores
Cheap poultry from abroad has also appeared in Lidl’s Hungarian store network – the Poultry Product Council (BTT) draws attention. According to the professional organization, the store chain is causing damage to its suppliers and the domestic players of the poultry market with its behavior that violates its previous commitment.
Polish chicken breast fillets and ground turkey meat have recently appeared in Lidl’s stores in Hungary, thus worsening the sales opportunities of domestic poultry sector players. The chain sells foreign products at a much cheaper price than Hungarian poultry meat in the framework of promotions, so the import can be able to lower the domestic poultry prices and at the same time create a negative precedent.
The Poultry Product Council complains about Lidl’s meat imports, since the store chain previously undertook to distribute only poultry meat from Hungarian production. The current meat import goes against Lidl’s previous promise and undertaking, thereby causing losses to the domestic poultry sector enterprises.
BTT agrees with the actors of the domestic pork sector, who also object to Lidl’s current market behavior. The future of the Hungarian meat sector may depend on commercial chains demonstrating fair and predictable cooperative behavior with domestic meat market enterprises, emphasizes the BTT.
Related news
The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the…
Read more >The crisis at Pápai Hús Kft. deepens while competitors grow
Pápai Hús Kft. closed 2024 with a heavy loss, which…
Read more >Who won and who lost in 2024? – Spectacular differences in results in food retail
The balance of the 2024 business year in the food…
Read more >Related news
The 2024 FMCG Retailer Ranking is out now
Everything remains the same: Lidl, SPAR and Tesco are the…
Read more >The National Trade Association held its general meeting
At its annual general assembly, the National Trade Association (OKSZ)…
Read more >Coop achieved sales of 860 billion in 2024
Thanks to an increase of about 4 percent, the COOP…
Read more >