Quotes – from our correspondent in Berlin

„We have taught consumers to focus on prices” Kees Jacobs, director of Capgemini • „When the taxes on packaging materials are raised by politicians, they seem to forget that packaging increases the shelf life of products, reducing losses”. Dick Boer, vice president of Royal Ahold • „Consumer-focused retail is based on loyalty data” Steve Gray, director of Emnos • „Shopper behaviour should be examined simultaneously with their choice of store” Rita Marzian, from the Metro group • „The time has come to forget the myth of unplanned shopping. According to our research, only 20 per cent of purchases are spontaneous” Daniel Corsten, publisher of ECR Journal • „Shoppers don’t want to think in stores. We should always keep this in mind.” Dan Glei, vice president of Ahold USA • „In determining consumer prices, it is useful to focus on the fact that we want to sell price sensitive products to price sensitive consumers”. Steve Gray, director of Emnos