„We should be playing to win, not to avoid losing”

Some noteworthy quotes from Milan:
“We, manufacturers and retailers should learn to co-ordinate our collaboration, because we are forced to take risks together, in order to grow.”
A. G. Lafley, general director of Procter & Gamble

“Innovation is always risky, because we don't know if we succeed or not. 50 per cent of new food products serve the preservation of our health in one way or another.”
Guido Barilla, chairman of Barilla

„Dramatic changes are needed in marketing to see what people really need. We should not be creating these needs, because that leads to an ever increasing number of problems. ”
Guido Barilla, chairman of Barilla

“We should be playing to win, not to avoid losing”
Sarah Bradbury, purchaser of TESCO

„Choose the best project for innovation and execute it as well as you can. This way, risk is reduced and the chances of success and acknowledgement increase.”
Dr. Robert Svanberg, Arla Foods Denmark

„A lot of value is wasted in the FMCG sector. We should be looking for possibilities to reduce or eliminate waste together.”
Dan Jones, editor in chief of „International Commerce Review”

„We often sell people things they don’t really want to buy. Let’s sell them things they really want!”
Steve Ager, sales director of Tesco

„Globalisation is not a trend today, it is reality”
Sabine Ritter, CEO of GCI

“Innovation is the absolute essence of the cosmetics business. It is a special task and needs special attention.”
Caroline Bird, L’Oréal Great Britain