Summer preserved

Weather, fruit quantity available and market prices – basically these three factors decide what the home preserving (of fruits and vegetables) season will be like. According to Eszter Varga, trade and category manager of Dr. Oetker Hungary, the majority of home-made marmalade, jam, preserves and syrups are made from fruits grown in consumers’ gardens. The price of sugar in the given year is another factor that influences the home preserving of fruits. Shops located close to where people live are key in the sales of home preserving supplies: the work needs to be done quickly when the fruits are ripe.

Renáta Kamocsai, marketing manager of Ed.Haas Hungaria Kft. told our magazine that the majority of shoppers stick with the products which have already proved their worth. Still, the company’s experience is that multipack offers can increase sales. Márta Galácz, managing director of Kotányi Hungária Kft. informed us that fewer people grow fruits in the garden than before. Since preserves are available in shops at relatively low prices, young people aren’t really motivated to preserve fruits themselves.

Dr. Oetker’s home preserving portfolio is full of modern products that satisfy diverse needs. From the various segments the jam fix category is the strongest, followed by preserving sugar and preservatives. Because of the natural fruit pectin that Dr. Oetker fruit preserving supplies contain, the long preserving process can be reduced to 1-3 minutes. This way fruits can retain the vitamins and their original taste. It is more and more important for health conscious consumers to be able to buy products such as Dr. Oetker Preserving Sugar with Fructose and Sweeteners or Dr. Oetker Preserving Sugar with Stevia. New products from the company: Dr. Oetker Jam Fix for Apple and Orange.

As part of the health trend, from gelling aids demand is the biggest for sugar-saving product Haas Quittin 3:1. Last year the company put Haas Quittin Sugar Stop on the market: by using this fruits can be preserved without added sugar. Haas comes out with a new product every year. The company’s experience is that shoppers are loyal to the good old gelling aid products, but they also keep an eye on promotions and like to save money by buying multipack offers. This year the company launched new products with those housewives in mind who preserve 4-5kg of fruit at the same time: XXL Haas Quittin 3:1 gelling aid and an 80g Haas Sodium Benzoate product in practical resealable packaging.

Kotányi Hungária is present in the fruit and vegetable preserving segment with their Horváth Rozi brand. This year the portfolio gets a new packaging: a more youthful look, better-looking product photos, the ‘Traditional Flavours Reinterpreted’ slogan and new recipes will definitely update the brand. Horváth Rozi’s Facebook page was launched only a year ago and it already has 40,000 followers.