Coop Italia Launches Campaign For Pesticide-Free Fruit And Vegetables

Coop Italia has launched a campaign to eliminate pesticides from Coop-branded fruit and vegetables.
The retailer aims to gradually remove four types of herbicides, including glyphosate, from its own brand fruit and vegetables. The fresh produce departments of the 1,100 Coop stores will offer fruits completely free of these pesticides by the end of May, the retailer said.
Cherries will be the first of the 35 Coop-branded fruit and vegetables to eliminate pesticides. Presently, the retailer sources cherries from 116 suppliers and more than 7,000 farms.
Over the next three years, the campaign will include all Coop-branded fruit and vegetable products. The new campaign was officially presented by Coop Italia at the MacFrut fair in Rimini, as a follow up on its pesticide reduction strategy that was initiated 26 years ago.
Since then, more than 10 chemicals have been eliminated from Coop private-label products.(ESM)