World’s biggest dairy company rolls out plant-based brand

By: Trademagazin editor Date: 2024. 07. 02. 11:24

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Lactalis has launched a new plant-based brand called “Enjoy!”. The France-based company came out with the new product range in Canada.

This article is available for reading in Trade magazin 2024/6-7

“Enjoy!” offers high-protein, unsweetened, dairy-free beverages in oat, oat-vanilla, almond, almond-vanilla, hazelnut and hazelnut-oat flavours. The Canadian dairy-free market for alternative dairy drinks, cheese, butter, ice cream and yogurt is estimated to be worth USD 1bn.