World’s biggest dairy company rolls out plant-based brand

This article is available for reading in Trade magazin 2024/6-7

“Enjoy!” offers high-protein, unsweetened, dairy-free beverages in oat, oat-vanilla, almond, almond-vanilla, hazelnut and hazelnut-oat flavours. The Canadian dairy-free market for alternative dairy drinks, cheese, butter, ice cream and yogurt is estimated to be worth USD 1bn.