Arla Foods to launches plant-based Lurpak in the UK and Denmark
Multinational cooperative Arla Foods launched a plant-based version of Lurpak butter in the UK and Denmark.
This article is available for reading in Trade magazin 2024/10
The initiative is in line with the cooperative’s ambition to introduce new products as part of its growth strategy. As more and more consumers are buying dairy products and alternatives, Lurpak Plant Based aims to meet changing consumer demands and new consumption habits. //
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