Coca-Cola HBC would increase its share in the premium segment of the Hungarian coffee market

By: Trademagazin editor Date: 2020. 07. 21. 11:25

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Coca-Cola HBC Hungary would increase its market share in the premium segment of the Hungarian coffee market with Costa Coffee to 20 percent by May next year – Vajda Márton, head of Coca-Cola HBC Hungary’s coffee and premium alcohol portfolio said at a press conference in Budapest.

Prodomos Nikolaidis, coffee director of the Coca-Cola HBC Group, present in 28 countries, said in an online presentation that the parent company, The Coca-Cola Company, bought Costa Coffee last year for 4.9 billion USD. The coffee is sold in Hungary by Coca-Cola HBC, one of Coca-Cola’s largest bottling partners, which present in 28 countries. (MTI)