The role of the personal consulting is growing at the vitamin market
According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years.
The number of households buying
vitamins decreased by 7% to 21%, but the value of the sold vitamins
grow. The most vitamins were sold in the pharmacies, role of other
retail chanels also increased. The biggest grow was detected by
selling vitamins trough agents, every 6th vitamins were
sold on this way.
Accordings to Consumer Tracking datas
the most approved are the Supradyn vitamins, but the most bought is
the Actival, thanks to the strong marketing actions.
Related news
Related news
KSH: retail turnover in November exceeded the same period of the previous year by 4.1 percent and the previous month by 0.6 percent
In November 2024, the volume of retail trade turnover increased…
Read more >NGM: Public confidence is apparently starting to return
The government is working to improve the economy so that…
Read more >Fidelity Outlook 2025: The US is ready for reflation
The Republicans’ landslide victory in the November election has significantly…
Read more >