The role of the personal consulting is growing at the vitamin market

According to GfK's Healthcare and Consumer Tracking researches altough Hungarians think to take vitamins is an important way to healthcare, but they bought less pills in the last two years.

 The number of households buying
vitamins decreased by 7% to 21%, but the value of the sold vitamins
grow. The most vitamins were sold in the pharmacies, role of other
retail chanels also increased. The biggest grow was detected by
selling vitamins trough agents, every 6^th vitamins were
sold on this way.

Accordings to Consumer Tracking datas
the most approved are the Supradyn vitamins, but the most bought is
the Actival, thanks to the strong marketing actions.