Sales growth – in both value and volume

FACIAL AND ANTI-WRINKLE CREAM: retail sales exceeded HUF 6 billion in the last two years. Last year Nielsen measured a 9-percent growth in value sales and volume sales increased by 5 percent. Drugstores were responsible for 81 percent of value sales (3 percentage points more than in 2014). Manufacturer brands realised 90 percent of value sales (in 2014 their share was only 89 percent).

FACE CLEANSER: the annual market was worth HUF 2 billion. Value sales rose 11 percent last year and volume sales soared by 21 percent. Drugstores’ share from sales augmented by 2 percentage points to 77 percent. Manufacturer brands realised 76 percent of sales.

FACE SCRUB: the annual market neared HUF 300 million – there was no change from 2014 in this respect, but volume sales reduced by 2 percent. FACE MASK: a bit more than HUF 200 million worth of products were sold in 2015. Value sales were up 7 percent and volume sales surged 16 percent.