Large stores becoming more important in grocery retail

December 2015-November 2016 grocery retail sales valued at HUG 1,620 billion. Value sales were up 2 percent but volume sales dropped 1 percent in the 90 food categories audited by Nielsen. Balázs Kapronczai, client service director of Nielsen told that sales grew above the average, by 4-8 percent, in the following categories: cheese, fruit juice, sweet biscuits, dog food, cooking oil, energy and sports drinks, cat food.

More and more consumers are looking for comfortable ways of shopping: sales by supermarkets and discount supermarkets located close to residential areas are growing above the average – informed Nielsen’s client business partner Eszter Kocsis. Sales concentration increased: the sales share of 400m² and smaller stores fell from 35 to 34 percent, while that of stores bigger than this grew from 65 to 66 percent.