Praktiker’s share of online traffic has increased

By: Trademagazin editor Date: 2019. 08. 01. 11:13

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Praktiker’s share of online traffic has increased to more than 8.5 percent of total sales by the end of July, from the 7 percent last year and 5 percent of 2017 – the DIY chain announced on Wednesday.

Bagaméri László, Sales Director of Praktiker said in the announcement that since 2017, the number of online shoppers has increased by 40-50 percent every year. The average shopping cart value is about 3.5-4 times higher for online purchases than in stores. (MTI)