L'Oreal’s profits increased

The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a year earlier.

According to the flash report of the company; after-tax profits increased to 1.31 billion euros, from the 1.08 billion euros of the last year. Revenue increased by 10 percent to 9.67 billion euros. The improvement is due to the new strategy, that aims to decrease the income and profit decreasing effects of the world economic crisis – reports ProfitLine.hu.