Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion

In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the Hungarian Maltese Charity Service donations were received for 4 months in hyper- and supermarkets and the offices of the charity service. More than 27,000 bags of clothes were collected, washed and cleaned with Vanish by homeless people, in the laundries of the Hungarian Maltese Charity Service. In March, HUF 10 went to the charity service after each Vanish product sold.