Magazine: Non-food: manufacturer brands became more muscular

We can observe different trends in the retail sales of individual household chemical and cosmetics categories. For instance, from the 60 categories audited by Nielsen, body lotion and toilet cleaner sales grew in terms of both value and volume in the January-August period. General household chemical and cosmetics retail sales slightly decreased in this period: by 1 percent in value and by 3 in volume. Stores’ annual revenue from the 60 categories measured by Nielsen amount to HUF 300 billion. Manufacturer brands managed to strengthen their position a bit as the years-long expansion of private labels stopped. In terms of volume, manufacturer brands even managed to better their market share from 65 to 68 percent, from the previous comparable period; their value share was stable at 83 percent.

Melisek Eszter ügyfélkapcsolati igazgató, Nielsen