NMHH: the advertising market is still below the pre-pandemic levels

By: Trademagazin editor Date: 2021. 10. 08. 11:22

Compared to last year, fewer product placings were launched in the first half of the year, compared to last year, and the market is still weaker than in previous years, according to a new study by the National Media and Communications Authority (NMHH) Media Council.

There’s room for the advertising market to grow stronger

According to a communication from the NMHH Communications Directorate, in the first half of 2021, there were 12,809 such advertisements on RTL Klub and TV2, which is two percent less than in the same period of 2020 (13,151) and is still lower, compared to 2019 (17,796). (MTI)