NMHH research: we see hundreds of product placements a day
On average, hundreds of product placements can be seen on TV every day on the national trade channels, according to a survey of the National Media and Communications Authority (NMHH) that examined the second half of last year.
According to the authority’s announcement published on Thursday, the survey identified a total of 18,341 product placements, analyzing nearly three thousand shows of the RTL Klub and the TV2, which is 38 percent higher than a year before. (MTI)
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