NMHH: the number of product placements has increased significantly

According to the National Media and Communications Authority (NMHH), the number of product placements increased by 75 percent in the first half of 2017, compared to the same period of the previous year in the own-produced programs of RTL Klub and TV2.

According to the communication of the NMHH Media Council sent to MTI on Friday, 19 162 product placements have been identified in the two commercial channels, while the number of emerging brands has also increased by nearly 75 percent: in the first half of 2017, 2953 varieties were visible. The RTL Klub more than doubled its former 6378 product placements to about 14,000. At TV2, a slight increase was recorded, from 4609 to 5204.